The Carving Path: Design/Bid Charges - The Carving Path

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Design/Bid Charges

#1 User is offline   Mark Strom 

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Posted 04 January 2008 - 05:10 AM

I have just recently completed a complex and lengthy proposal. Usually I do not charge for design or bid work as it is usually short and simple. The project is not in my usual area of carving and larger than I normally work. This commission proposal took quite awhile and at my usual hourly rate amounted to a $700 process. Granted that if I get the commission this is a small amount and is figured in but if I don't I just gave away my time and money.

I do have a normal process for commissions but this did not quite fit into that method and I was caught off guard by requests for further information at the last meeting. To be honest there was also the fear of losing the commission by charging for that much time...a ridiculous idea in hindsight. Charging would only prove me to be professional and send the message that my time was valuable, it would also have eliminated any fishing expeditions from the potential clients. Confidence and sound business practices sometimes evade me.

My question is...what are your policies concerning design time and bid work? Do you charge for it or not? What is your reasoning behind your method. Would really like to hear other ideas and approaches to this dilemma.

Mark

#2 User is offline   Janel 

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Posted 04 January 2008 - 04:12 PM

Thanks Mark, for starting this discussion topic. Best of luck with the outcome of the bid/proposal.

Unfortunately I have not figured out how to include this step into negotiations for a commission. Consequently I have suffered in this past year, when three commissions or agreements to do a specific piece for the client resulted in no sale, or canceled while being worked on, or indefinitely postponed. My design time is added to the overall price of the piece, which is determined by the hours involved with completing the piece. That means I lose when the sale is not made. Not a good way to do business.

Prior to last year, I took no commission work, except one piece for a proven client. I will gain by the discussion of this topic, and by re-reading the other conversations in related topics which occurred in 2007 on TCP.

Janel
Teachers open doors, you enter by yourself. Chinese proverb
What you can do, or dream you can, begin it; Boldness has genius, power and magic in it. ~ Goethe ~


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#3 User is offline   Mark Strom 

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Posted 12 January 2008 - 05:08 AM

I did receive the commission and sometime in the near future will be spending 5 weeks carving outside in the cold windy winter of North Carolina.

I must admit major surprise that Janel and I are the only people on the forum that have problems in this area. There are others on this forum that take commissions or simply price their work for sale...is this not part of the process? Is it not ever a problem? I know most artist do not think of themselves as business people but if you are selling your work that is what you are while you are selling it. You aren't standing there thinking you should just give the piece to them, you want something for it!

The business thread on this forum has the least amount of topics and the least amount of comments. Post a thread here and you can hear the echoes of the keys on the keyboard in the void. My career long aggravation has been that I have had to learn all my business processes the hard way. Consultants that know how the art/craft market work are rare. Normal business practices cannot always be applied to our work. Why is it that Artist/crafts people that are willing to discuss these problems are just as rare? We are all in the same boat here. This forum is filled with advice, opinions, tutorials, resources and references for processes and procedures....except when it comes to the business end of it all.

For people trying to survive from their art, making it is the easy part...making a living from it is what is hard. Just asking for some friendly opinions or ideas here to make the "making a living" part easier. Anybody out there?

Mark

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Posted 12 January 2008 - 06:22 AM

View PostMark Strom, on Jan 12 2008, 05:08 AM, said:

For people trying to survive from their art, making it is the easy part...making a living from it is what is hard. Just asking for some friendly opinions or ideas here to make the "making a living" part easier. Anybody out there?

Mark


Hi Mark,

In my experience "making it" is the hard part... selling is easy... the trick is to make it good enough that folks want to buy it.

Regards
Clive

#5 User is offline   Mark Strom 

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Posted 12 January 2008 - 07:14 AM

Clive,
Guess I need to relocate to your side of the world!
I should re-phrase that and say selling enough of the work at a fair price to make a living. If selling was that easy just because the work was good then there would be less people on this forum that had day jobs. Good work does not necessarily translate into a good living, at least not here in the US!

Mark

#6 Guest_ford hallam_*

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Posted 12 January 2008 - 08:56 AM

Hmm, I must agree with Clive on this one, although I would rephrase his basic premise;

Quote

the trick is to make it excellent enough that folks have to buy it
:rolleyes:

I remember an odd situation that taught me a number of valuable lessons. This happened about 10 years ago.

I was keen to move from concentrating almost solely on restoration work and spend more time on my own stuff. The contemporary netsuke scene was very active at the time and as there seemed to be an appreciative audience I thought I'd travel from the UK, where I was living, the US to see for myself. It was suggested, by someone who's opinion I regarded well at the time, that I attend a particular, high level, craft show in Washington. I took a couple of items along in the hope of selling something to at least cover the expense of getting there.

As it turned out the event was not at all the sort of scene that would have had any sort of awareness of netsuke and even less of what it was I was trying to do.
One of the pieces I had with me was a silver bowl kagamibuta with the design of a hare. This had been generally well liked by quite a few people prior to coming to this event but I'd not had a chance to present it to any real prospective customers.

During the week or so that I was there it was suggested that I show this particular piece to 2 different ladies. One indicated that although she really liked the piece she collected cat designs and could I make her one with a kitty on it. I declined :blush: The other couldn't understand what it was and "needed" it to have a pin on it so she could wear it as a brooch, again I declined :o

After this inauspicious start my own work remained in my studio and was generally unseen. A short while later I suffered a serious illness which started in 2000 and lasted for about 2 and a half years. All the while the hare kagamibuta lay unseen in a drawer in my studio. Things were pretty difficult financially, my youngest son was born at the worst stage of my illness, (well...at least not everything was broken ;) :blush: ) and a sale of anything at that point would have been a real bonus but I had no clue as to who to approach.

Subsequently, some 5 or 6 years after first visiting that craft show, I was approached by the curator of a major collection of antique Japanese metalwork who sought my advice with regard to storing the collection. I was invited to visit them in America and when I mentioned that I had in fact also made some work myself I was asked to bring some examples along.

They fell in love with the hare kagamibuta and another that was in iron and showed a partial view of the the head of the Kamakura Buddha. My efforts were finally rewarded, with a very good price and a genuine appreciation of what I was doing.

On the strength of this response I have made about 20 of these rather esoteric little objects. A further 4 joined the first 2 and the remainder found there ways into other receptive collections. I feel that I have explored that particular format and area of interest well enough now and have probably made my last kagamibuta, well at least for the foreseeable future. :o I am now developing other formats and interests which will inevitably lead me to some very different audiences. This time however, I will trust my own judgement as to where to place my work and look more critically at why something doesn't sell.

Sometimes it just isn't good enough, the audience may actually just not like your aesthetic, your subject matter may be odd or simply "not right" ( as far as they are concerned) , they may just not get you or what you do.....or they may be cheap ;)......or they might just not like you :blink:

Ultimately though, we can't force our aesthetic, or sensibilities, on our prospective audience. Therein lies the rub, finding the right audience, and one that is prepared to agree with you on your evaluation of your own work, both in artistic and monetary terms.

Anyway, apologies for the obscure ramble, not sure if it illustrated any great parable but I'm alone at home with no-one to talk to....so you'll have to do ;)

Keep chipping away fellas, and lasses B)

Namaste, Ford

p.s. I've just discovered that there is a limit of 10 smilies on a post!

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Posted 12 January 2008 - 03:42 PM

View PostMark Strom, on Jan 12 2008, 07:14 AM, said:

Clive,
Guess I need to relocate to your side of the world!
I should re-phrase that and say selling enough of the work at a fair price to make a living. If selling was that easy just because the work was good then there would be less people on this forum that had day jobs. Good work does not necessarily translate into a good living, at least not here in the US!

Mark


Hi Mark,

While I might live in England, 95% of my work is sold in the US to American collectors.

To be brutally honest I don't think the majority of the work on this forum is good enough for its creators to reasonably expect to make a living making the stuff. That said... (as I dive into the bomb shelter :rolleyes: ) therein the reason why the commercial side of things isn't discussed much.

Regards
Clive

#8 Guest_ford hallam_*

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Posted 12 January 2008 - 04:13 PM

:rolleyes:



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as I dive into the bomb shelter

;) :blush:
Namaste

#9 Guest_Clive_*

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Posted 12 January 2008 - 04:51 PM

:rolleyes:

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#10 Guest_ford hallam_*

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Posted 12 January 2008 - 04:53 PM

how like my dear brother, ...always has to make a bigger bang, especially after beans :rolleyes: :blush:

#11 Guest_Clive_*

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Posted 12 January 2008 - 04:57 PM

:rolleyes:

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#12 Guest_ford hallam_*

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Posted 12 January 2008 - 05:42 PM

check with Doug, but shouldn't that be a monkey? :rolleyes:

#13 User is offline   Mark Strom 

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Posted 12 January 2008 - 06:25 PM

Thanks for the viewpoints but unfortunately none of them addressed the issue of how to or not to charge for design time.

Mark

#14 User is offline   Karl Carvalho 

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Posted 12 January 2008 - 08:27 PM

View PostMark Strom, on Jan 3 2008, 07:10 PM, said:

Charging would only prove me to be professional and send the message that my time was valuable, it would also have eliminated any fishing expeditions from the potential clients.


Aloha Mark,

In my opinion, I think you answered your own question. Freebie design and consultation may be useful in a budding career, but a mature, established artist should project a professional approach. Architects, attorneys etc. usually have a one hour, no charge, first-time meet. That allows a no-pressure look-see for both sides as well as an opportunity for the artist to show his/her portfolio and determine the feasibility of proceeding further. Preliminary costs, including the cost of design can and should be discussed, at that point. That is usually a good starting point to plan an overall budget. If you don't work that cost in early in the process, it will be left out.

Considering the work of architects or interior/graphic designers (the closest analogies that I can think of), they are reimbursed for concepts, plans and even locating suitable materials. They don't even do the work. So, just because the artist/craftsman is the whole show in one, why should they not be paid for that part? The efficiency of designer/craftsman is a whole hell of a lot better. Those other professions charge upward (here) of $90-125/hr and some goto $300 or better.
For the artist, there are several ways to go:
1) a flat design fee, based on past experience and the first meet, for a straight forward project. It should cover time to plan, design, drawings and locating whatever is needed to pull it together (such as tools or materials). Provide a tangible, such as drawings or samples. You will be glad that you did.
2) a deposit that is a little more advanced than the fee. It would be something to draw on if you have to move fast to lock in some hard to obtain material. Running back to the client to get a draw while six other guys are breathing down the supplier's neck is too stressful and statistically like going to Vegas. :rolleyes: And buying it on your own dime, hoping that the client will come through, will guarantee disappointment eventually. (My adventures with koa, which has gone up to $60/bf, is the example.)
3) a deposit, with periodic statements, for complex projects. Any balance remaining, by mutual agreement, would be applied to the actual project or returned if they decide to go somewhere else for the work. This approach asks you to accept the designer hat and let go of your "baby" if that's what the client wants. At least you got paid for it.

We have many millionaires here (top five state in the US) who commission work. I've lost track of how many times myself and my compadres have designed something, only to have it taken elsewhere. I've learned not to let that happen anymore. To just let unbilled design and setup time eat into your cost lowers your profit; you will be making less than your business plan predicts. An additional benefit is to weed out non-serious clients. Believe me, nothing will get you angrier than to find out later that you were set up by a client who always had someone else in mind and just used you to cover lesser design talent.

Finally, the artist/craftsman must be a professional about all of this. After all, someone is entrusting you with money. Flakiness and an amateur approach does not cut it. Keep your word and leave the prima donna at home. Be as honest as you can; if you are out of your comfort zone or in uncharted waters, tell the client or be prepared to return some funds. At true client will show their colors and usually stick with you. In the end, your reputation is your most important asset.

Hope this helps. Got to go. I literally just got an email from a potential client who just received a full blown Art Nouveau church doorway with silver hardware and French art glass, who does not have clue as to how to install it. Don't tell anyone, but neither do I. Not yet. :blush:

KC
Accept what the fire gods give you. Serendipity is part of the process.

#15 Guest_ford hallam_*

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Posted 12 January 2008 - 08:29 PM

Hi Mark,

sorry, it seems I helped hi-jack your thread, although to be honest I was responding, as I believe Clive was, to this bit;

Quote

Just asking for some friendly opinions or ideas here to make the "making a living" part easier. Anybody out there?


I don't think I have anything particularly helpful to suggest in response to your initial question but for what it's worth.....

I think that if one works as a craftsman/ woman then charging for the hours one works is perfectly reasonable. If your customers don't recognise the value of the design time then perhaps this aspect needs to be broached prior to accepting any work that will require a lengthy design and consultation process.Whether you feel comfortable detailing preparatory work or rather working it into your hourly rate is another matter.

On the other hand if you work as an artist then I think it is simpler. You charge what you think you are worth and/or can command. No hourly rate involved.

Perhaps some of the other professionals out there has some more specific "formulae"

regards, Ford

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Posted 12 January 2008 - 08:30 PM

Aloha Karl!

good to see you again :D I hope all is good with you.

Namaste, Ford

#17 User is offline   Phil White 

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Posted 12 January 2008 - 10:13 PM

This is the first time that I have seen this thread.

Well said, Karl, and good to hear from you again!

For me, the cost for all my work is based on a flat hourly rate, regardless if it is for design, sculpting a model, carving or casting. Since the initial design phase is where the whole artwork is rooted, it makes sense to me to charge the same rate. After all, im most of the largest studios, this design phase is what you are actually paying for, as a client. The actual art "work" is often carried out by carvers or sculptors that are employed by the artist, following the original design concept.

And Ford, Your anecdote about the lady who wanted a kitty still has me laughing.

Many years ago, someone approachd me who wanted a large coat of arms carved for a golf and country club. He had seen the polychromed sculpture that I had carved hanging in the reception of the Canadian Heraldic Authority, as well as one that was hanging over the entrance to another national institution nearby. When he realised that I had carved both, he decided that the club "needed" to have a piece of my work. When the discussion came down to my price, which it inevitably must, I explained to him that there would be a cost of about 2,000 in materials and about a month's work. After a long pause he said " so this could be about $5,000 then? After another long pause, and an explanation of how much my hourly rate was he asked " so, do you know anyone else who could do it?"

A couple of years ago, after having developed a bit more of a name for myself I suppose, I had a similar conversation that started off on the same tone, but when the subject of price came up, the response was "oh, is that all it is going to cost us?"

Phil
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Posted 13 January 2008 - 04:44 AM

View Postford hallam, on Jan 12 2008, 08:29 PM, said:

I think that if one works as a craftsman/ woman then charging for the hours one works is perfectly reasonable. If your customers don't recognise the value of the design time then perhaps this aspect needs to be broached prior to accepting any work that will require a lengthy design and consultation process.Whether you feel comfortable detailing preparatory work or rather working it into your hourly rate is another matter.

On the other hand if you work as an artist then I think it is simpler. You charge what you think you are worth and/or can command. No hourly rate involved.


Ford.... I agree entirely!!!

(Jesus... thats sounds soooo scary... :D :blink: )

I'm reminded of the famous court case between painter Wistler and the art critic Ruskin... (It goes somehing like...) when asked how he could possibly justify charging x amount for a painting when it only took him x amount of time to do.. he said.. that it took him x amount of time to paint but 20 years to learn how.

#19 User is offline   Karl Carvalho 

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Posted 13 January 2008 - 10:49 AM

View Postford hallam, on Jan 12 2008, 10:29 AM, said:

On the other hand if you work as an artist then I think it is simpler. You charge what you think you are worth and/or can command. No hourly rate involved.
regards, Ford


Aloha Ford and Phil,

Not to put too fine a point on it, but getting that deposit into your account is the trick. :D Accounting for your time is up to the individual, but rare is the artist/craftsman who can command clients to drop a check on the table right off the bat. (I am reminded of supermodel Daisey Fuentes, who said "I don't get out of bed for less than $10,000.")
Might it be that an artist of high stature, known for a certain genre, can deliver whatever he/she sees fit...with costs rolled up as one, big number? Oppose that to a potential client who has certain goals and wants to be involved in the design process. (We have a saying out here, "It's a hundred an hour or a hundred fifty if you help me.")
I guess what I am saying, crudely, is that at some point, their money has to become your money. The earlier in the process that happens, the smoother it goes. A mercenary attitude, but I am what I am. :blink:

KC
Accept what the fire gods give you. Serendipity is part of the process.

#20 Guest_ford hallam_*

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Posted 13 January 2008 - 12:48 PM

Quote

that sounds soooo scary.


Clive I'll not mention it again if you promise not to either :D , our reputations will be ruined :blink:

Karl, there is nothing mercenary about your attitude in my opinion, you offer a product, or a service, and you expect to be paid, simple. and I love;

Quote

It's a hundred an hour or a hundred fifty if you help me.
:D

Namaste, Ford

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